Program Overview
Throughout 12 weeks, apprentices will work through 3 phases: Short Exercises, Breadth, and Branding. The final phase will include a brand project that you can include in your portfolio, especially if you are an aspiring graphic/visual/brand designer. Most of the assignments are largely individual, but the final project can be done collaboratively.
Meetings & Prompts
All-hands meetings will take place in-person on Thursdays @ 6:30pm. The majority of the assignments can be done remotely, but we will teach how to use different design software during in-person all-hands meetings while reserving time for critiques & work sessions.
To view the full description of prompts, deadlines, and what each all-hands meeting will consist of:
View Full Timeline
Phase 1: Short Exercises
Week 1
Week 3 of Winter
1/23 - 1/29
Pre-A1: Intro Card Graphic – 1 day
Due Fri, Jan 27 @ 11:59pm
A1: Create a Logo – 1 week
Due Fri, Feb 3 @ 11:59pm
Week 2
Week 4 of Winter
1/30 - 2/5
A2: Intro to UI Design – 1 week
Due Fri, Feb 10 @ 11:59pm
A1 Due
Phase 2: Breadth
Week 3
Week 5 of Winter
2/6 - 2/12
A3: Social media graphics for a music festival – 2 weeks
Due Fri, Feb 24 @ 11:59pm
A2 Due
Week 4
Week 7 of Winter
2/20 - 2/26
A4: Merch Design – 2 weeks
Due Fri, Mar 10 @ 11:59pm
A3 Due
Phase 3: Branding
Week 7
Week 9 of Winter
3/6 - 3/12
FINAL Part 1 (F1): Brand Identity – 3 weeks
F1.1: Pre-brand
Research/competitive analysis, Moodboard, Branding/Style Guide Draft
Due Fri, Mar 17 @ 11:59pm
F1.2: Finalizing the brand
Logo, Style guide, Mockup of logo on product
Due Fri, Mar 24 @ 11:59pm
F1.3: Brand Graphics
Create an ad (OOH, poster, or social media) with the product/logo, and mock it up!
Due Sat, Apr 1 @ 11:59pm
A2 Due
Week 8
Week 10 of Winter
3/13 - 3/19
F1.1 Due
Week 9
Finals Week of Winter
3/13 - 3/19
F1.2 Due
Week 10
Spring Break
3/27 - 4/2
FINAL Part 2 (F2): Brand Case Study – 2 weeks
Due Sat, Apr 8 @ 11:59pm
F1.3 Due (Sat)
Week 11
Week 1 of Spring
4/3 - 4/9
FINAL Part 3 (F3): Final Showcase Assignment – 1 week
Due Thurs, Apr 13 @ 11:59pm
F2 Due (Sat)
Week 12
Week 2 of Spring
4/10 - 4/14
F3 Due (Thurs)
FINAL SHOWCASE Fri, April 14
TOOLS
We'll mainly be working with Adobe Illustrator, Photoshop, and Figma. It’s possible (but not recommended) to go without Adobe for this program, as Figma has limited capabilities for graphic design. We also recommend using Adobe if you want to learn about industry standard graphic design techniques.
Other recommended tools: Pencil/sketchbook/paper or iPad for sketching.
MEET THE MENTORS
Mentors will teach fundamental techniques and will serve as a resource for those who want feedback on their assignments & iterations.
Megan
Juna
Thoa
Ricky
Leann
Meshach
Sabrina
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